Is There "Good and Bad"
Blood Cholesterol

Suggested Use and
Supplement Facts

Facts and Information

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Lowering Cholesterol - An amazing, highly effective 90-minute peak performance work cycle - Eat a full meal, enjoy a dessert later and still benefit from BETA-S for Cholesterol Levels.

At last there is a unique product called Beta-S which when taken correctly NATURALLY AIDS IN THE LOWERING CHOLESTEROL LEVELS AND DIETARY FATS. Beta-S is safe and easy to use. Simply ingest one tablet 30 minutes before a meal or snack with a full glass of water. This allows Beta-S to disperse in the stomach and reach the fat receptors well before food, inhibiting the body's intake of cholesterol and dietary fats. To achieve real results from Beta-S, it is not necessary to radically change eating habits, however, when combined with nutritious healthy foods, the results are astonishing.

BETA-S - How Does It Work?

Beta-S is comprised of 2 food substances, 300 mg of Beta-Sitosterol and 30mg of Citrus Pectin. These 2 substances are known "lowering cholesterol" agents that, when combined together, alter dietary fat and cholesterol absorption. There are also recent studies showing positive effects of Beta-Sitosterol in assisting with healthy prostate function. A healthy diet supplemented with Beta-Sitosterol may inhibit the conversion of testosterone to dihydrotestosterone-the main cause of prostate enlargement.

There is a new choice
besides prescription drugs-
Beta-s

The greatest dangers to your health are directly related to your eating habits. People eat for taste and convenience, not for health and nutrition, and because of this we are contributing to the greatest health problem facing our society today…heart disease! Risks of developing arteriosclerosis and coronary heart disease are in direct relationship to the amounts of cholesterol and dietary fats within the body as well as excessive personal weight. The higher these levels, the greater the risk of heart disease and heart attacks. Until recently, the only process doctors found to be truly effective in controlling these problems were prescription drugs which could cause serious side effects. Today there is a new choice -a naturally safe and naturally effective choice. Today, there is Beta-S!

There is no product on the market
similar to Beta-S.

Beta-S is taken thirty minutes before meal or snack time because it takes thirty minutes to break down in the stomach, travel to the intestinal tract and blanket the fat receptors.

The proposed mechanisms of action are:

• Intestinal binding excretion of free cholesterol
• Blocking of absorption sites in the intestinal walls
• An enzymatic shift decreasing liver cholesterol production
• Increased liver enzyme functions on the breakdown of fat
• Guaranteed Potency - like all of the "PURECHOICE" products
• Made to preset specifications that guarantee its quality through the expiration date
• ENTERIC (INTESTINALLY) COATED for maximum absorption
• Natural product with the highest quality ingredients
• High manufacturing standards
• Condition specific formula backed by sound science and research

Controlling body weight and lowering cholesterol levels are keys to a healthy cardiovascular system. Therefore a consistent health plan to control body weight and cholesterol levels is needed. Beta-sitosterol with citrus pectin can lower cholesterol absorption in the intestine and lower cholesterol production in the liver. This should lead to lower circulating bad cholesterol levels in the blood. Taking beta-sitosterol with citrus pectin before meals is an excellent strategy in any plan to help maintain healthy cholesterol naturally!

Beta-S has a ninety-minute peak performance work cycle in the intestine. Thirty minutes to reach the fat receptors, plus ninety minutes of active performance time. Three times the time required to allow dietary fat to pass the receptor area. This is an important fact because: an individual can eat a full meal, enjoy a desert later, and still benefit from Beta-S

An Integrated Blend of Scientifically Based
Natural Ingredients To Lower Cholesterol

Beta-S contains a unique combination of natural ingredients that are highly effective in inhibiting the body's ability to absorb dietary fat and cholesterol. The following ingredients are found in each tablet of Beta-S: Beta-Sitosterol, Citrus Pectin and excipients that allow Beta-S to dissolve in a unique fashion. Beta-S trade marked process combines these ingredients in a totally unique compound. When included in the diet, Beta-S reduces the body's intake of harmfully dietary fat and cholesterol by properly being dispersed into the GI tract before meals.

High Cholesterol: What It Means

Anyone can develop high blood cholesterol regardless of age, sex, race or ethnic background. Like high blood pressure, it is a potential threat to your health that you can do something about. High cholesterol is one of the major risk factors for coronary heart disease and being overweight also contributes significantly to this problem. High blood cholesterol occurs when there is to much cholesterol in your blood. Your cholesterol level is determined partly by your genetic makeup and the saturated fat and cholesterol in the foods you eat. Even if you did not eat any cholesterol, your body would manufacture enough for its needs.

How High Does Your Cholesterol Level
Have To Be To Affect Your Health?

The risk of developing coronary heart disease increases as your blood cholesterol rises. This is why it is so important that you have your cholesterol level measured. Currently, more than half of all adult Americans have cholesterol levels of 200 mg/dl or greater, which places them at an increasing risk for coronary heart disease. A very large percentage of the adult population 20 years of age or older has blood cholesterol levels that are considered high, that is, 240 mg/dl or greater. A blood cholesterol level of 240 mg/dl or greater is considered high. But any level above 200 mg/dl, even in the "borderline-high" category increases your risk for heart disease. If your blood cholesterol is 240 mg/dl or greater, you have more than twice the risk of someone whose cholesterol is 200 mg/dl.

How Does High Cholesterol Lead
To Coronary Heart Disease?

Most coronary heart disease is caused by atherosclerosis, which occurs when cholesterol, fat, and other substances build up in the walls of the arteries that supply blood to the heart. These deposits narrow the arteries and can slow or block the flow of blood. Among many things, blood carries a constant supply of oxygen to the heart. Without oxygen, heart muscles weaken, resulting in chest pain (angina), a heart attack (myocardial infarction), or even death. Atherosclerosis is a slow progressive disease that may start very early in life yet may not produce symptoms for many years.

What Will Lowering Cholesterol
Do For You?

Lowering your high blood cholesterol level will slow fatty build up in the walls of the arteries and reduce your risk of a heart attack and death caused by heart attack. In fact, some studies have shown that in adults with high cholesterol levels, for each one percent reduction in total cholesterol levels, there is a two percent reduction in the number of heart attacks. In other words, if you reduce your cholesterol level 15 percent, your risk of coronary heart disease could drop by 30 percent.

What Foods Contain Fat And Cholesterol?

Saturated fats are found primarily in animal products, particularly fatty meats and many dairy products. Coconut oil, palm kernel oil, and palm oil are also very saturated. Some of the unsaturated fats in vegetable oils are also made more saturated by a process called hydrogenation. Commercially prepared and processed foods made with the vegetable oils or with saturated fats like butter and lard can also be high in saturated fat. There are two kinds of unsaturated fat: polyunsaturated and monounsaturated. You should substitute both of these for saturated fat in your diet. Polyunsaturated fats are found primarily in plant products including safflower, sunflower, corn, soybean, and cottonseed oils; nuts; seeds; and in fatty fish. Major vegetable oil sources of monounsaturated fats are primarily olive and canola oil. Cholesterol is found only in foods of animal origin, both high fat foods (like hot dogs and cheddar cheese) and low fat foods (like liver and other organ meats). And the amount of cholesterol in these foods varies. A daily intake of less than 300 mg is recommended. A three-ounce piece of meat, fish, or poultry has 60 to 90 mg of cholesterol; one egg yolk contains about 270 mg; and a three-ounce serving of liver has about 390 mg of cholesterol. In the United States blood cholesterol levels in men and women start to rise at about the age of 20. Women's blood cholesterol levels prior to menopause (45 -60 years) are lower than those of men of the same age. After menopause, however, the cholesterol of women usually increases to a level higher than men. Since the risk of coronary heart disease is especially high in the later decades of life, reducing blood cholesterol levels may be important to the elderly.

Dietary Cholesterol, Dietary Fat,
and Being Overweight
Influence Your Blood Cholesterol Level

Among the factors you can do something about, diet has the largest effect on your blood cholesterol level. Saturated fat raises your blood cholesterol level more than anything else you eat. Dietary cholesterol also increases your blood cholesterol level. If you have high blood cholesterol, inhibiting the intake of dietary fat and cholesterol into your system will be a very important step to take. Being overweight may also increase your blood cholesterol level. Most overweight patients with high levels of cholesterol can help control their cholesterol levels by weight reduction.

Is There "Good And Bad"
Blood Cholesterol?

Cholesterol is an odorless soft waxy substance. Your body needs cholesterol to function normally (for an example; as a component of cell membranes and for the production of many hormones, Vitamin D, and bile acids, which are important for the absorption of fat). Cholesterol is present in all parts of the body, including the brain and nervous system, muscle, skin liver and intestines, heart, skeleton, etc.

Your blood cholesterol level is affected not only by the saturated fat and cholesterol in your diet, but also by the cholesterol your body produces. As a matter of fact, your body produces all the cholesterol it needs, and the saturated fat and cholesterol in your diet only serve to increase your blood cholesterol levels.

Cholesterol travels in blood packages called lipoproteins. All lipoproteins are formed in the liver and carry cholesterol through out the body.

Blood cholesterol packaged in low-density lipoproteins (LDLs) is transported from the liver to other parts of the body where it can be used. LDLs carry most of the cholesterol in the blood, and if not removed from the blood, cholesterol and fat can build up in the arteries contributing to arteriosclerosis. This is why LDL cholesterol is often called "bad cholesterol".

Cholesterol is also packaged in a high density Lipoproteins (HDLs). HDLs carry cholesterol back to the liver for processing or removal from the body. HDLs, therefore, help remove cholesterol from the blood, preventing the accumulation of cholesterol in the walls of the arteries. Thus they are often referred to as "good cholesterol".

LDL and HDL levels provide information on your risk of developing coronary heart disease. A high LDL cholesterol level or a low HDL cholesterol level puts you at increased risk. LDL and HDL cholesterol levels more accurately predict your risk for coronary heart disease than a total cholesterol level alone.

Coronary Heart Disease Is
The Leading Cause Of Death and Disability
for Both Men & Women

More than 50 percent of all adults in America have an increase risk of coronary heart disease because of elevated cholesterol levels.

Medical professionals and journals have noted that elevated plasma totals and low density lipoprotein (LDL) cholesterol are major risk factors for coronary heart disease, and the reduction of LDL cholesterol in high risk individuals leads to lower incidence of fatal and nonfatal cardiac events. When referring to the National Cholesterol Education Program (NCEP) criteria, approximately 57 percent of adult Americans have borderline high or high total cholesterol concentrations and are candidates for "lowering cholesterol" programs.

Key factors that may determine cholesterol levels

1. Intake factors: The average American diet is about 35 to 40 percent fat (15 to 20 percent saturated). Less than 10 percent of your calories should come from saturated fat.
2. Intrinsic factors: Body metabolism has an effect on how rapidly cholesterol is removed from your blood stream and how much new cholesterol your liver manufactures. As you grow older, your total blood cholesterol level will naturally tend to rise.
3. Absorption factors: Absorption factors help to lower your blood cholesterol level by blocking absorption of substances that the body uses to make more cholesterol. Dietary fiber plays an important role in this area.

My doctor has prescribed Mevacor or Lopid
to Reduce Cholesterol.
Can I stop using this medication now?

Absolutely not. Consult your physician before discontinuing the use of these medications.

Sometimes I forget to take Beta-S.
Can I take it after a meal?
Will it work anyway?

If you forget to take Beta-S, then you must take it and delay eating for thirty minutes. Beta-S must arrive 30 minutes before your food intake. After the fact does not work. If Beta-S is not taken at all, then you must accept the fact that the dietary fat you take in for that meal will be absorbed. Simply remember to take Beta-S before you eat your next meal. If a meal is especially heavy and fat laden you may want to take two tablets. Take Beta-S at least three times per day whether you miss a meal or not, as Beta-S helps suppress the appetite.

Remember, hit and miss dosages will render your program ineffective. Beta-S is a lifetime commitment to controlling cholesterol levels. People who use Beta-S, reach their ideal cholesterol level and then stop will see their results go backwards.

Cholesterol Test

This is a fairly inexpensive process. The Heart Association even sponsors them in shopping malls for as little as $10.00. It is advised when using Beta-S as a cholesterol-controlling agent, an individual have a test done right away. Noticeable results can be expected in cholesterol counts when taking Beta-S in 4 to 8 weeks.

When do I consult my physician?

Although Beta-S is non-absorbable and there are no known side effects, if you are taking any form of medication prescribed by your physician, or are under the care of a physician, consult with him/her. For young children it is also recommended to get approval by your physician.

"Herbal Product Improves Cholesterol"

Article by Dr. Daniel Gardner Good health is directly related to good eating habits. Most food choices are made for taste and convenience, NOT for good health and nutrition. These bad habits increase the risk of arteriosclerosis and coronary heart disease from consuming dietary fats, which results in high cholesterol levels. High levels of circulating cholesterol are a major factor leading to clogged blood vessels and heart disease. Heart disease is the number one killer in today's society. Specifically, low-density lipoprotein, "LDL" cholesterol is considered bad because they carry fats out of the liver to the blood vessels.

There are actually two types of dietary problems, which lead to high cholesterol levels. First foods, which are fried or are high in animal fats, will directly raise levels of bad cholesterol. Second, diets high in sugar, bread, pasta, sweets and other simple carbohydrates are converted into bad cholesterol by the liver. This explains how some vegetarians have high cholesterol.

The liver also makes cholesterol for hormonal purposes as a response to stress. Lowering cholesterol is possible by decreasing and managing stress. Therefore exercise and stress management are an important part of a "lowering cholesterol" plan.

There are two natural plant extracts, Beta-Sitosterol from soy or rice and citrus pectin from fruit which, when taken as a supplement, can improve cholesterol metabolism. Beta-Sitosterol is healthy plant oil, found in soybeans and rice. It can decrease the absorption of cholesterol in the digestive system and decrease the amount of cholesterol produced by the liver. Beta-Sitosterol decreases absorption by locking to the fat molecules eaten and by blocking the fat molecule absorption gates in the intestines. The fats and cholesterol are then excreted rather than absorbed. A study in the American Journal of Clinical Nutrition showed a 42% decease in cholesterol absorbed when taking beta-sitosterol before eating scrambled eggs.

The liver actually manufactures more cholesterol than is typically absorbed from food Beta-Sitosterol acts on the liver enzymes in a way that inhibits cholesterol production. An important enzyme for the manufacture of cholesterol in the liver is broken down rapidly in the presence of Beta-Sitosterol. Cholesterol is also better metabolized or broken down by the liver in the presence of Beta-Sitosterol. The specific liver enzymes, which break down saturated fats, are significantly more active. There are possibly even more benefits to taking Beta-Sitosterol including aiding in weight loss, protecting the lining of the digestive tract and decreasing the risk of gallstones.

Citrus pectin is a plant fiber found in the white part of the rind of citrus fruits. Citrus pectin has both cholesterol lowering properties and directly inhibits cholesterol from forming sticky plaque, clogging the walls of blood vessels. Like Beta-Sitosterol, it has the effects of decreasing cholesterol absorption and decreasing enzymatic cholesterol production in the liver. The fact that citrus pectin also works at reducing plaque out in the blood vessels is an added bonus. A study published in the Journal of Clinical Cardiology showed citrus pectin supplementation significantly decreased blood cholesterol levels without altering patients diet or lifestyle. Even greater results may be expected with proper diet and lifestyle changes.

Beta-sitosterol and pectin should be consumed in equal divided doses, 30 minutes prior to all meals. The plant substances can then disperse throughout the digestive system during those 30 minutes to maximize its effectiveness on blocking cholesterol absorption. Taken regularly before meals containing cholesterol rich foods, can result in a significant decrease in cholesterol absorption and improved processing of cholesterol by the liver.

Commonly prescribed drugs, which lower Cholesterol, are expensive and have many undesirable side effects. These drugs are very burdensome to the liver and kidneys. In contrast, these safe and natural plant based cholesterol fighters are actually beneficial to the liver.

In summary, supplementation with the combination Beta-Sitosterol and citrus pectin can be a safe and effective part of a healthy plan to naturally lower serum cholesterol levels.

American knows about the harmful effects and damage to our vital organs that occur from ingestion of excess dietary fat and cholesterol.

Daily Recommended Dosage
of Beta-S

The daily recommended dosage for BetaS is one or two tablet(s) 30 minutes before a meal or snack with a full eight ounces glass of water, depending on how fat laden your meal will be. Beta-S needs time to dissolve in your stomach before you can consume any foods. Beta-S should be taken at least three times per day, whether you skip meals or not. If a meal is especially heavy and fat laden you may want to take two tablets. Beta-S becomes most effective 30 minutes after consumption and remains at its peak for 90 minutes. Beta-S will have only a marginal effect on dietary fat and cholesterol, if not allowed a full 30 minutes to disperse in the stomach and pass into the intestine. This means that your meal should be consumed only after waiting 30 minutes from the time you take Beta-S, but remember Beta-S's peak effectiveness will begin to diminish after 90 minutes. If it has been longer than 90 minutes since taking Beta-S and you desire another meal or snack, take another tablet; remembering it takes 30 minutes for Beta-S to reach peak performance.

Beta-S is Safe to Use

Anyone with health problems should consult their physician before making any changes in their diet and/or exercise. Because Beta-S is all naturally occurring ingredients and it is not absorbed into the blood stream, side effects have not been reported.

Recommended Usage
One tablet 30 minutes before meals or snacks
Two tablets 30 minutes prior to especially heavy meals

Supplement Facts
Serving Size: 1 Tablet
Servings Per Container: 90

Amount Per Serving
Beta-Sitosterol Complex 300mg
Pectin (Citrus) 30mg
Calcium 42mg (as Di-Calcium Phosphate)
Phosphorous 26mg (as Di-Calcium Phosphate)

Other Ingredients:
Microcrystalline Cellulose,
Lecithin, Cellulose, Silica,
Polyvinylyprolidone,
Croscarmellose Sodium,
Magnesium Sterate,
Vinegar (cider)